INTERNATIONAL: INTERNATIONAL GALLERY: Perfetti Vigorsol BBH

Vigorsol is a leading brand of Perfetti, one of Italy’s largest chewing gum companies, and this campaign aims to show Vigorsol’s ’life changing’ properties. In the first spot, a hen-pecked man is forced to take the dog for a walk by his domineering wife. After sitting morosely over a coffee to get out of the rain, he buys a packet of Vigorsol. The change is instant: outside, the rain stops to be replaced by brilliant sunshine. His home is now bright pink in colour, and his wife has become an amorous siren clad in PVC and fishnet stockings. The endline reads: ’It could change your life.’ In a second ad, a man chews a piece of gum while watching lottery numbers being announced, obviously believing he will win. When someone else wins he starts cursing the gum, until he hears a crash - the winner had run into the street only to be squashed by a car.

Vigorsol is a leading brand of Perfetti, one of Italy’s largest

chewing gum companies, and this campaign aims to show Vigorsol’s ’life

changing’ properties. In the first spot, a hen-pecked man is forced to

take the dog for a walk by his domineering wife. After sitting morosely

over a coffee to get out of the rain, he buys a packet of Vigorsol. The

change is instant: outside, the rain stops to be replaced by brilliant

sunshine. His home is now bright pink in colour, and his wife has become

an amorous siren clad in PVC and fishnet stockings. The endline reads:

’It could change your life.’ In a second ad, a man chews a piece of gum

while watching lottery numbers being announced, obviously believing he

will win. When someone else wins he starts cursing the gum, until he

hears a crash - the winner had run into the street only to be squashed

by a car.



Country Italy

Agency Bartle Bogle Hegarty

Client Perfetti, Vigorsol

Writer Will Barnett

Art director Mike Wells

Director Harald Zwart

Production company Pink



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