INTERNATIONAL: International Gallery; Philips Euro RSCG

This set of commercials is designed to create interest in the mundane world of light bulbs. The first explains how the lighting in your home affects the way you view the world. The second is for an Ecotone light bulb, which is long-lasting and energy-conserving. A voiceover explains that the children, shown asleep with the lights on, are ‘saving energy’ while using it. The third spot is for a Halotone reading bulb. The voiceover explains that if you read in bad light, your eyes get tired and sore. The last spot is for a bulb that provides soft diffused lighting. It shows a couple jumping on to a big, comfy sofa. The opening line, ‘light influences the way we act and feel’, and the endline, ‘Philips. Let’s make things better’, are repeated in each ad.

This set of commercials is designed to create interest in the mundane

world of light bulbs. The first explains how the lighting in your home

affects the way you view the world. The second is for an Ecotone light

bulb, which is long-lasting and energy-conserving. A voiceover explains

that the children, shown asleep with the lights on, are ‘saving energy’

while using it. The third spot is for a Halotone reading bulb. The

voiceover explains that if you read in bad light, your eyes get tired

and sore. The last spot is for a bulb that provides soft diffused

lighting. It shows a couple jumping on to a big, comfy sofa. The opening

line, ‘light influences the way we act and feel’, and the endline,

‘Philips. Let’s make things better’, are repeated in each ad.



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Country France

Agency Euro RSCG Paris

Client Philips Lighting

Writer Patrick Samama

Art director Alain Duchesne

Director Tran Anh Hung

Production company Premiere Heure

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