INTERNATIONAL: INTERNATIONAL GALLERY: Renault Espace Publicis

This spot is for Renault’s new model in the Espace range. Set inside a space shuttle, with six astronauts orbiting the earth, the commercial focuses on the spacious interior of the people-carrier. The interior of the space shuttle is quite claustrophobic and the astronauts begin to bicker as tension mounts. To pass the time, each hands around photographs of things they cherish back on earth, such as pets or of loved ones, but one astronaut unfolds a picture of his beloved Renault Espace. Looking at the picture, he drifts off into a daydream in which he’s surrounded by beautiful girls and only just snaps out of his reverie in time to stop himself from kissing a fellow astronaut, thinking he was one of the beauties. Relieved, he pulls down a handle so that the shuttle spins round and heads back to earth. The endline reads: ’The new Espace.’

This spot is for Renault’s new model in the Espace range. Set

inside a space shuttle, with six astronauts orbiting the earth, the

commercial focuses on the spacious interior of the people-carrier. The

interior of the space shuttle is quite claustrophobic and the astronauts

begin to bicker as tension mounts. To pass the time, each hands around

photographs of things they cherish back on earth, such as pets or of

loved ones, but one astronaut unfolds a picture of his beloved Renault

Espace. Looking at the picture, he drifts off into a daydream in which

he’s surrounded by beautiful girls and only just snaps out of his

reverie in time to stop himself from kissing a fellow astronaut,

thinking he was one of the beauties. Relieved, he pulls down a handle so

that the shuttle spins round and heads back to earth. The endline reads:

’The new Espace.’



Country France

Agency Publicis

Client Renault

Writer Christophe Trouve-Dugeny

Art director Thierry Meunier

Director Jason Smith

Production company Les Producers / Produktion