At the end of October, the European news channel, EuroNews, had a
face-lift. It donned a new visual identity and revamped its programming
schedule. The aim was to improve the programming and the advertising
The change was launched by the British news production company, ITN,
which has a 49 per cent stake in the channel.
The new screen design, developed by Lambie-Nairn, is more accessible
than the previous layout and helps the viewer follow the
The schedule provides a continuously updated, concise and visual summary
of news, sport, weather, business and features.
Campaign readers in the UK probably don’t know much about the channel:
only 1.2 million British homes can receive it. But across Europe,
EuroNews is available in more than 94 million homes in 43 countries.
Distribution continues to grow, with expanded coverage through RTE and
access to the digital TV platforms in France and Spain making EuroNews
the largest distributed pan-European TV channel.
The editors, based in Lyon, France, have access to enormous programming
resources: EuroNews receives news feeds from Eurovision, APTN and
But its most important and unique resource is its quick access to
published and unpublished news material from its shareholders, CyBC of
Cyprus, RAI, France 2 and France 3, YLE of Finland and ITN.
EuroNews, like CNNI and BBC World, targets European business people.
Its positioning as ’Europe’s own news channel’ is supported by the fact
that it transmits news and features in local languages, which are
produced by national TV channels for domestic audiences. In terms of
advertising, the channel offers spot ads, sponsorship and internet
National TV will remain the essential medium across Europe for mass
brands, although pan-European TV in general will be a selective/tactical
medium for mainstream products. The future of some pan-European channels
is questionable in view of the concentration of ownership and content
and the increase in transmission capacities with digital TV which will
result in greater competition and clutter.
EuroNews’s revamp has been an essential step in the channel’s
In the long term, a broad appeal or specific relevance will win - after
all, content is key.
Audience: Countries 43
Owners: ITN 49%
19 Euro companies 51%
Ad rates for 30-second Morning pounds 1,000
weekday spot: Offpeak pounds 730
Evening pounds 1,600
Night-time pounds 1,100