AdvertiserInternational Olympic Committee
AgencyUncommon Creative Studio
SectorMedia / Entertainment Brands and Sport brands
Ahead of the Winter Games in Beijing next month, the International Olympic Committee has launched a campaign created by Uncommon Creative Studio.
Depicting the relationship between athletes and their supporters across the world, a two-minute film evokes the spirit of being "in it together".
The film was directed by Salomon Ligthelm in collaboration with Uncommon Creative Studio.