AgencyAdam & Eve/DDB
A campaign from the International Paralympic Committee gives viewers a first-person taste of what it is like to run a 100-metres race as a vision-impaired sprinter.
"Wait for the greats" aims to continue the momentum and keep the spotlight on Paralympic athletes despite the Tokyo 2020 Paralympic Games being postponed until 2021 due to the Covid-19 pandemic.
The ad shows the Games from the perspective of David Brown, the world’s fastest fully blind sprinter, who runs 100 metres in less than 11 seconds. For 17 seconds, viewers experience the world as Brown did during the men’s 100 metres T11 final in Rio. The screen is almost totally black, as the sounds of the crowd, in-race commentary from Jerome Avery and words from Brown’s guide runner play out in the background.
It features music, scored by British composer Daniel Pemberton, from Rising Phoenix, a Netflix film about the Paralympic Movement. The work was created by Edd Gold.