The Internet Watch Foundation (IWF) has said it will take on the job of policing the internet for illegal tobacco advertising, provided it is paid for doing so.
Under the proposed Tobacco Advertising and Promotions Bill, ISPs will have to be monitored for illegal advertising, but there is no mention of who should do this. The IWF is regarded by the UK ISP sector as the country's watchdog against other illegal advertising.
IWF chief executive David Kerr said the body would oversee the monitoring for an "appropriate fee".
He said: "The board of the IWF does not have a view on the legislation, but is it was passed and the ISPs were required to take access, the IWF would consider whether at an appropriate price it could operate those procedures.