Intersport "Wherever you take training" by We Are Pi

Sports retailer Intersport takes training to the real world.

The ad follows the journeys of Scotland's strongest woman Emma-Jane Smith and personal trainer Foysol Miah as they talk through the highs and lows of their careers, from dealing with criticism to promoting movement in their local communities.

This marks We Are Pi’s first campaign for the brand since winning the account last year, and is inspired by research which found that 66% of people say they still haven’t found their place in sport. It was created by Matteo Maggiore and Valerio Mangiafico, and directed by I Am Here through Mr Frank.

Credits

General manager marketing
Marketing services senior manager
Agency
Chief executive officer
Executive creative directors
Creative directors
Lead design
Director of strategy
Strategist
Managing director
Business director
Senior account Manager
Account executive
Senior producer
Research producer
Senior production director
Business affairs director
Business affairs manager
Production company
Director
Executive producer
Producer
Production manager
Photographer
Featured talent
Music composer
Colourist
Colour facility
Audio post production
Sound designer
Graphics design

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