Intu "Guide to Christmassing" by Now

Intu, the shopping centre owner, introduces the art of "Christmassing" by bringing back the bird puppet characters from last year's holiday campaign.

Each bird represents a different shopper personality type, such as the Last Minute Panic Shopper (chicken) or Wise Shopper (owl). With a voiceover from comedian Matt Lucas, the ad reminds customers that Intu can help make the Christmas shopping experience better. The puppeteers include specialist performers from Henson and War Horse. Debuting during The X Factor on 5 November, the work was created by Sam Simmonds and George Coyle at Now, and directed by Joseph Mann through Blinkink. 

Credits

Brand
Creative agency
Now
Head of film and content
Managing director
Account director
Account manager
Planner
Production company
Director
Producer
Executive producers
Post production
Editors
Editor
Sound
Sound engineer
Music

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