AgencyWieden & Kennedy London
QuickBooks made five TV ads for free for five Scottish small businesses.
The brand spent £300,000 on media and production with the aim of supporting small businesses which have been hard hit by this year’s crisis. Each spot features the work of an independent animator and the voice of each business owner, ranging from a chocolatier to a metal worker.
The campaign was created by Katy Edelsten and Rachel Clancy, and directed by Chris Bristow through Blink.