QuickBooks is supporting small businesses and the brand has enlisted an aptly small team for the job.
"It’s a battlefield out there," the ad begins as members of the QuickBooks team (referred to as wolves, sharks and wolf-sharks) "take care of business". The spot takes a turn when it is revealed that QuickBooks’ wolf-shark hybrids are actually "teeny-tiny, hard-nosed QuickBooks people" working in a chippy, where they are in conflict with a seagull before dancing to heavy metal music while being lightly salted by their employer.
The ad launches alongside radio, digital and social activity, as well as three 30-second product spots. This is QuickBooks' biggest ever integrated campaign in the UK
The work was created by Francesca Van Haverbeke and Florence Deary, and directed by Nick Ball through Blink.
Earlier this year, Intuit QuickBooks spent £300,000 on media and production to support small businesses that were impacted by the pandemic.