Intuit QuickBooks "We mean business for your business" by Wieden & Kennedy London

QuickBooks is supporting small businesses and the brand has enlisted an aptly small team for the job.

"It’s a battlefield out there," the ad begins as members of the QuickBooks team (referred to as wolves, sharks and wolf-sharks) "take care of business". The spot takes a turn when it is revealed that QuickBooks’ wolf-shark hybrids are actually "teeny-tiny, hard-nosed QuickBooks people" working in a chippy, where they are in conflict with a seagull before dancing to heavy metal music while being lightly salted by their employer. 

The ad launches alongside radio, digital and social activity, as well as three 30-second product spots. This is QuickBooks' biggest ever integrated campaign in the UK

The work was created by Francesca Van Haverbeke and Florence Deary, and directed by Nick Ball through Blink.

Earlier this year, Intuit QuickBooks spent £300,000 on media and production to support small businesses that were impacted by the pandemic. 


Group account director
Account director
Agency producers
Business affairs manager
Production company
Executive producer
Production company producer
Visual effects company
VFX exec producer
VFX supervisors
Motion graphics
Lead designer
Sound design & mix company
Sound designers
Sound producer
Music supervision

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member