Invesco Perpetual pulls plug on creative pitch

LONDON - Invesco Perpetual has decided not to appoint an agency after whittling its pitching agencies down to one.

Invesco Perpetual...not appointing agency
Invesco Perpetual...not appointing agency

The financial company, which was formerly at the now defunct Shop, initially shortlisted five agencies to battle it out for its £5 million business.

However, after knocking four of them off of the list, Invesco has decided that it doesn't want an agency at all and ended the process.

The company's departure from Shop is credited as being the killer blow for the agency, which closed its doors shortly afterwards.