- Ogilvy & Mather, Grey Direct, Brann and a fourth unnamed agency have been invited to pitch for the multi million pound direct marketing business of UK telecoms firm Ionica.
The pitch follows Ionica's decision, just over a week ago, to part company with its incumbent direct marketing agency, Evans Hunt Scott.
The winning agency will be responsible for developing and executing Ionica's next major phase of direct marketing activity. It will join Ioncia's roster of agencies, which includes its advertising agency Rainey Kelly Campbell Roalfe, its second string direct marketing agency MSB&K and its promotions agency Anvil.
Ionica, launched in 1996, serves around 35,000 customers in the East of England, the Midlands and Yorkshire.