IoS catches home improvement wave with supplements

Independent on Sunday editor Janet Street-Porter’s taste for all things modern is reflected in a series of supplements devoted to the subject of interior design and the modern home which are to be published with the newspaper.

Independent on Sunday editor Janet Street-Porter’s taste for all

things modern is reflected in a series of supplements devoted to the

subject of interior design and the modern home which are to be published

with the newspaper.



The series launched with Inside in the 21 November issue and carries ads

for homes and design companies such as Kitchen Magic, Apple iMac,

Shelvax and Sony.



In a promotion with Amazon.com, both The Independent and The Independent

on Sunday are offering readers a pounds 10 voucher to buy books or CDs

online.



Readers need to collect four tokens out of the seven to be printed from

20-26 November to qualify.



The October ABC figures released last week revealed a month-on-month

increase of 16,000 copies, nearly seven per cent, in The Independent on

Sunday’s sales. The title now has a 9 per cent share of the Sunday

quality market, its highest share since August 1998. Its stablemate, The

Independent, recorded an increase of 8,000 copies giving it a nine per

cent share of the daily quality market, its highest share for two

years.



Independent News & Media chief executive Brendan Hopkins commented:

’There have been significant improvements in both titles which are

reflected in the circulation figures. We intend to announce further

substantial investment early in the New Year.’



Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content