The Independent on Sunday's new editor, Tristan Davies, will unveil
a radical redesign for the newspaper beginning with the edition on
Sunday 17 June.
Davies, who took over the editorial reins from Janet Street-Porter last
month, will unveil a raft of new features for the newspaper as well as a
new, cleaner font style. The paper will gain a new features section,
titled Life Etc, a revamped sports section, which promises to be the
biggest available in the national press, and a redesigned Sunday Review
The redesign will introduce cleaner mastheads for each of the paper's
different sections, with the front page losing its navy blue skyline and
acquiring a row of images previewing stories throughout the paper.
Earlier this month, The Independent on Sunday confirmed that it would
close Reality, the supplement introduced by Street-Porter early in her
"The paper will have a much cleaner, more contemporary feel," said
"I believe we have devised a distinctive and distinguished looking
newspaper that is faithful to the core values of The Independent on
Sunday and one which will be as pleasant to read as it is to look
The redesign will be backed by the first national brand activity for the
paper from Walsh Trott Chick Smith, which grabbed the pounds 3 million
creative account after a pitch against Claydon Heeley Jones Mason last
month. A heavyweight poster campaign, using 96 sheets, 48 sheets and
golden squares, will run across the UK from 9 to 18 of June.
The executions feature images of the redesigned paper alongside the
one-word headline, "Newpaper."
Stephen Miron, the commercial director at Independent Newspapers, said:
"This media opportunity came at very short notice and the agency pulled
out all the stops to exploit it. We have very high hopes for the
new-look Independent on Sunday and think that this campaign should give
it the perfect start."