IoS unveils first Walsh Trott ads for redesign

The Independent on Sunday's new editor, Tristan Davies, will unveil

a radical redesign for the newspaper beginning with the edition on

Sunday 17 June.

Davies, who took over the editorial reins from Janet Street-Porter last

month, will unveil a raft of new features for the newspaper as well as a

new, cleaner font style. The paper will gain a new features section,

titled Life Etc, a revamped sports section, which promises to be the

biggest available in the national press, and a redesigned Sunday Review


The redesign will introduce cleaner mastheads for each of the paper's

different sections, with the front page losing its navy blue skyline and

acquiring a row of images previewing stories throughout the paper.

Earlier this month, The Independent on Sunday confirmed that it would

close Reality, the supplement introduced by Street-Porter early in her


"The paper will have a much cleaner, more contemporary feel," said


"I believe we have devised a distinctive and distinguished looking

newspaper that is faithful to the core values of The Independent on

Sunday and one which will be as pleasant to read as it is to look


The redesign will be backed by the first national brand activity for the

paper from Walsh Trott Chick Smith, which grabbed the pounds 3 million

creative account after a pitch against Claydon Heeley Jones Mason last

month. A heavyweight poster campaign, using 96 sheets, 48 sheets and

golden squares, will run across the UK from 9 to 18 of June.

The executions feature images of the redesigned paper alongside the

one-word headline, "Newpaper."

Stephen Miron, the commercial director at Independent Newspapers, said:

"This media opportunity came at very short notice and the agency pulled

out all the stops to exploit it. We have very high hopes for the

new-look Independent on Sunday and think that this campaign should give

it the perfect start."