A view from Staff

IPA ADAPT: Watch the highlights from last week's Agility Adaptathon

Agencies and clients gathered for the latest Agility Adaptathon at Altitude and the IPA in London on 7th and 8th May 2014 for three 'AdaptLabs'.

These focused on Agile Measurement, Media and Creative and were hosted by IPA President Ian Priest as part of his groundbreaking ADAPT agenda.

The client-agency agility revolution

Real-time media ushers in a new era

Alan Rusbridger on the Guardian's move from print to 'digital-first'