IPA ADVERTISING EFFECTIVENESS AWARDS 2000: EFFECTIVENESS AGENCY OF THE YEAR (MORE THAN POUNDS 100M) - Sponsored by Campaign

BMP DDB

BMP DDB

BMP DDB has been a consistent feature of the IPA Effectiveness Awards over the years and has picked up the Grand Prix award on four occasions, in 1980, 1982, 1990 and 1992. As such, it is perhaps appropriate that BMP becomes the winner of one of the inaugural Effectiveness Agency of the Year Awards.

However, this prize is not awarded on the basis of an agency's heritage, but on its performance this year. In this category, the award is given to the agency with declared billings of more than pounds 100 million that earns the most points for its submissions in 2000. Points are awarded on a ranking, with the more highly starred winners earning more points.

This year, BMP has further reinforced its reputation as an agency with a strong planning culture. Every paper it submitted made the shortlist, giving the agency a total of six prizes.

Its campaign for Scoot.com is the winner of the new e-commerce/internet Award, after the judges declared it to be a 'benchmark case for dotcoms'. In addition, it earns two 4-Star Awards for its work on Friskies Pet Care's brand Felix and Arla Food's Lurpak. The agency's work has contributed to an 11 per cent rise in sales on Felix over the past five years, despite intense competition in this market. It has also helped Lurpak overtake its rivals to become the number one brand in its market.

Its submissions for Moneyextra and Terry's Chocolate Orange are awarded three stars and its entry for PG Tips is awarded two stars.



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