IPA announces list of 30 campaigns in shortlist for awards

Thirty campaigns have been chosen to compete for this year’s IPA Advertising Effectiveness Awards, the first to be held since the makeover designed to answer charges that they had become out of touch.

Thirty campaigns have been chosen to compete for this year’s IPA

Advertising Effectiveness Awards, the first to be held since the

makeover designed to answer charges that they had become out of

touch.



The shortlisted finalists - chosen from a 54-strong entry list - include

Orange, a previous winner, 20 newcomers to the competition and the

first-time entrants, Wallis and One 2 One.



Under the new rules, all entrants have been asked to submit evidence not

only of the advertising’s effects on sales and profits, but also how it

has stimulated other less easily measurable outcomes, such as employee

morale within the client company.



The shortlisted campaigns are the Army (Saatchi & Saatchi), Audi (Bartle

Bogle Hegarty), Bacardi Breezers (McCann-Erickson), Batchelors

Supernoodles (Mother), Boots (J. Walter Thompson), Bud Ice (BMP DDB),

Chicago Town Pizza (BDH), Christian Aid (Partners BDDH), Clean & Clear

(BMP), Colgate Palmolive (Y&R), Direct Debit (Euro RSCG Wnek Gosper),

Famous Grouse (Abbott Mead Vickers BBDO), First Direct (WCRS), Forbo

Nairn (Morgan Partnership), Ford Galaxy (Young & Rubicam), HEA Drugs

Education (Duckworth Finn Grubb Waters), Health Education Board for

Scotland (the Bridge), Immodium (Saatchi & Saatchi), Impulse (Ogilvy &

Mather), Littlewoods Pools (DMB&B), Marmite (BMP), Meat & Livestock

Commission (BMP), North West Water (BDH), Olivio (BBH), One 2 One (BBH),

Orange (WCRS), Pizza Hut (Abbott Mead Vickers BBDO), Polaroid (BBH),

Volkswagen (BMP), and Wallis (BBH).



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