Thirty campaigns have been chosen to compete for this year’s IPA
Advertising Effectiveness Awards, the first to be held since the
makeover designed to answer charges that they had become out of
The shortlisted finalists - chosen from a 54-strong entry list - include
Orange, a previous winner, 20 newcomers to the competition and the
first-time entrants, Wallis and One 2 One.
Under the new rules, all entrants have been asked to submit evidence not
only of the advertising’s effects on sales and profits, but also how it
has stimulated other less easily measurable outcomes, such as employee
morale within the client company.
The shortlisted campaigns are the Army (Saatchi & Saatchi), Audi (Bartle
Bogle Hegarty), Bacardi Breezers (McCann-Erickson), Batchelors
Supernoodles (Mother), Boots (J. Walter Thompson), Bud Ice (BMP DDB),
Chicago Town Pizza (BDH), Christian Aid (Partners BDDH), Clean & Clear
(BMP), Colgate Palmolive (Y&R), Direct Debit (Euro RSCG Wnek Gosper),
Famous Grouse (Abbott Mead Vickers BBDO), First Direct (WCRS), Forbo
Nairn (Morgan Partnership), Ford Galaxy (Young & Rubicam), HEA Drugs
Education (Duckworth Finn Grubb Waters), Health Education Board for
Scotland (the Bridge), Immodium (Saatchi & Saatchi), Impulse (Ogilvy &
Mather), Littlewoods Pools (DMB&B), Marmite (BMP), Meat & Livestock
Commission (BMP), North West Water (BDH), Olivio (BBH), One 2 One (BBH),
Orange (WCRS), Pizza Hut (Abbott Mead Vickers BBDO), Polaroid (BBH),
Volkswagen (BMP), and Wallis (BBH).