The IPA is planning meetings with broadcasters to discuss the possibility of actors and musicians suing agencies for copyright infringement.
The problem threatens to stall the development of several new services that allow mobile users to watch TV shows. The key issue is whether broadcasters will have to clear rights separately for TV ads shown on new platforms.
Channel 4, which recently withdrew ads from its simulcast broadband TV service, argues broadcasting online is an extension of its TV activity.
Meanwhile, legal uncertainties would affect ITV1's new simulcast channel agreement with the mobile company 3 and Virgin's planned broadcaster-backed TV service. ITV's service is due to launch in the autumn.
- Comment, page 36.