The Institute of Practitioners in Advertising has launched an
internet communications unit in an effort to build closer one-to-one
relationships with its members and provide more information about its
work to the general public.
The new unit, to be known as e-comms, is headed jointly by the IPA’s
director of information, Mark Rasdall, and the IPA communications
manager, Tessa Gooding.
At the heart of the unit’s work is the IPA’s new website, which can be
found at www.ipa.co.uk. The site includes areas devoted to news,
careers, a discussion area and details of IPA publications and
Visitors to the site need to register before using it but, once
registered, they will be able to browse freely. The IPA is hoping to
sign up around 13,000 people by the end of the year.
One of the site’s key features is an e-mail information service, IPA
Online. This will deliver up-to-the-minute details of IPA activities and
events as well as relevant industry information and news direct to
According to Nick Philips, director-general at the IPA: ’The IPA is
moving over to a combination of the redeveloped website and targeted
e-mails as the most appropriate form for today’s business