IPA Effectiveness Awards 2005: Sponsor Statements

With thanks

The IPA would like to thank Thinkbox and The UTV Group, the joint main sponsors of the IPA Effectiveness Awards 2005. We would also like to thank our other sponsors: WARC, the official publisher of the case history material; Xtreme Information; Independent News & Media (Northern Ireland) and Campaign, for their support for this year's competition.


The UTV Group is delighted to sponsor the IPA Effectiveness Awards. As one of the most successful media groups in the UK and Ireland, The UTV Group incorporates television, radio and new media, offering IPA members targeted advertising solutions for their clients on a local, regional and national level.

UTV as the Channel 3 licensee in Northern Ireland has the highest penetration of all media with more than 90 per cent of the population reached over a four-week period. In addition UTV is available in 70 per cent of homes in the Republic of Ireland, making UTV unbeatable for advertisers with a total Ireland perspective.

UTV Radio is now the Group's fastest-growing division, U105 went on air in Greater Belfast last month and Talk 107 launches in Edinburgh on 14 February. Our UK radio assets include 18 local radio stations, talkSPORT and a 50 per cent share in First Radio Sales.

The UTV Group is also the largest radio operator in Ireland with stations in counties Cork, Limerick, Dublin and Louth, and a radio sales house Broadcast Media Sales based in Dublin.

UTV Internet continues to grow with the frequent introduction of innovative broadband and telephone products for customers throughout Ireland.

Visit www.utvplc.com for further information.


Thinkbox is the new television marketing body launched jointly this year by the commercial television companies Channel 4, five, GMTV, IDS, ITV, Sky Media, Turner Broadcasting and Viacom Band Solutions.

We work with the UK marketing community to help customers get more out of television.

TV today has more to offer advertisers than ever before, not least because it remains at the heart and soul of popular culture. From engaging targeted audiences to providing innovative and affordable solutions, TV is working to combine new technology and information to offer customers real proof that we can help them achieve their marketing objectives.

Thinkbox, through its range of initiatives and its partnership with the IPA, is committed to addressing advertisers' needs for greater accountability in their marketing investment.

Thinkbox recently unveiled its plans for 2006. These include a major new research study into engagement, a dedicated Thinkbox TV lab facility and a programme of exclusive preview screenings and workshop sessions in the heart of agencies and marketing departments.

These will tackle the issues that matter to customers, including the value and effectiveness of TV. ITV's Justin Sampson has taken up the role of Thinkbox chairman and will lead Thinkbox's agenda, working alongside expert teams from all eight TV companies.

For further information on how Thinkbox can help you get more out of TV, visit www.thinkbox.tv.


Campaign, dubbed the bible of the advertising industry, is proud to be a sponsor of the IPA Advertising Effectiveness Awards.

The UK's leading media, marketing and advertising magazine, Campaign has been championing excellence in the communications industry since it launched in 1968. Its editorial remit has broadened over the years to embrace not only advertising creativity but the media business, direct marketing sector and also the burgeoning digital arena.

Campaign aims to inform, stimulate and provoke, but it also recognises the business imperatives that drive communications strategies, so a keen business understanding underpins the entire editorial approach.

And as the communications industry has steadily become a global business, Campaign's international coverage and reach have grown to reflect this larger canvas.

With several bespoke editions in key emerging advertising markets, Campaign is becoming an international brand in its own right.

Campaign also remains the only fully paid-for title in its field.

For more information, visit www.brandrepublic.com.


WARC, the official publisher of the IPA Effectiveness Awards, acts as a knowledge store for the industry and ensures the most effective campaigns continue to provide inspiration for the winners of the future.

WARC.com contains the complete archive of winners from 1980 to 2004, easily searchable by campaign objective, brand or product category; while the Advertising Works series showcases the award winners in print.

The leading supplier of information, knowledge, insight and data to the global marketing, advertising, media and research communities, WARC is committed to providing the latest information and cutting-edge thinking across all areas of marketing communications, focusing firmly on promoting best practice, effectiveness and efficiency.

WARC.com is an unparalleled source of online intelligence. The database holds more than 25,000 articles, case studies, data tables, research and conference papers drawn from more than 30 international sources, including the IPA. WARC.com covers all areas of marketing communications and marketing news.

For more information, visit www.warc.com.


Xtreme Information is the world's leading provider of advertising and marketing intelligence. Working closely with both agencies and client organisations, Xtreme provides critical insight into competitor advertising activity, communications strategies and expenditure.

Xtreme intelligence is a crucial input to the day-to-day business of its clients - whether they are preparing for a pitch, monitoring competitor activity or developing new campaigns.

With more than 20 years' experience, Xtreme now monitors advertising in more than 55 countries of the world, across TV, press, outdoor, radio, internet, non-traditional media and, as of 2006, direct mail.

Xtreme has developed an unrivalled portfolio of competitive intelligence services, including creative reviews, market digests and bespoke analysis, to help its clients develop strong and effective advertising and marketing strategies.

It is because of its ongoing relationships with agencies in the UK that Xtreme is proud to be a sponsor of the 2005 IPA Effectiveness Awards.

For more information, visit www.xtremeinformation.com.


Independent News & Media is a leading international media and communications group, with interests in Australia, Ireland, New Zealand, South Africa, the UK and India.

Spanning four continents, IN&M is the market-leading newspaper publisher in Ireland, New Zealand and South Africa and the market-leading publisher of regional newspapers in Australia. In the UK, IN&M owns the largest newspaper group in Northern Ireland and publishes the quality, award-winning Independent national titles from London.

IN&M's core title in Northern Ireland, The Belfast Telegraph, reaches 249,000 readers a night with a circulation of 96,299 copies, and is Northern Ireland's leading local title (source: TGI 2005/ABC January-June 2005).

The Belfast Telegraph enjoys the highest ABC1 profile of any local daily paper, increasing by 2 per cent on last year to 56 per cent. The Belfast Telegraph also achieved the best circulation performance among the UK's top 20 evening papers.

Sunday Life reaches 19 per cent of the Northern Irish population with a circulation of 84,084 copies.

IN&M launched the largest recruitment website in Ireland, Loadzajobs, recently as part of a programme of ongoing development.

For more information, visit www.belfasttelegraph.co.uk.


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