IPA Effectiveness Awards 2006: Gold Award - Effectiveness Agency of the Year, Sponsored by Thinkbox

Founded: 1968
Staff: 365
Gross income: n/s
Key personnel:
Michael Bray, president, DDB Europe
Jorian Murray, managing director
Lucy Jameson, head of planning
Jeremy Craigan, executive creative director
Richard Morris, business development director

How appropriate that the agency whose late founder Stanley Pollitt devised the initial concept of account planning should remain triumphant at the craft nearly 40 years later by winning Effectiveness Agency of the Year, again.

DDB not only had a mighty eight campaigns on the shortlist, but scooped awards for them all - ammunition indeed against those who query whether the agency has lost some of its edge.

The agency won top prizes for Felix cat food, More 4, teacher recruitment for the Training & Development Agency for Schools and Tropicana, as well as joint entries with MediaCom for Kwik-Fit and Volkswagen Golf, which scooped a Gold Award, and campaigns with the interactive agency Tribal DDB for Monopoly Live and Volkswagen Golf GTI Mk5.

The fact that DDB has come out on top is testament to the pride the agency takes in its planning credentials. Indeed, the agency has now won the prestigious title every year since it began - in 2000, 2002, and jointly in 2004 with RKCR/Y&R - which is a true demonstration of consistency and an effectiveness culture. This award will give hope to what has undeniably been a difficult year. In Lucy Jameson, the agency's head of planning, DDB has a planning department that no-one else can seem to beat.