IPA Effectiveness Awards 2006: Sponsor Statements

With thanks.

The IPA would like to thank Thinkbox, the main sponsor of the IPA Effectiveness Awards 2006. We would also like to thank our other sponsors: WARC, the official publisher of the case history material; Millward Brown; Xtreme Information; and Campaign, for their support for this year's competition.


Thinkbox is proud to be sponsoring these prestigious awards for the second year. TV is at the heart of our culture but it's also at the heart of effective marketing. We like to call it "effecTVness".

Of course it's gratifying that the medium most used by the winners in this supplement happens to be TV, but that's not why we support these awards - honest! What matters to us is that the depth and rigour of these case studies highlight the value of investing in building brands.

They calculate ROI not just in terms of immediate sales but also the long-term financial return that a strong brand can deliver. And no medium builds brands like TV does, because of its unique ability to stir emotion and send messages straight into a viewer's long-term memory.

These seriously brilliant case studies dissect how TV works for all sectors, budgets and tasks, how different types of TV - spots, sponsorship, interactivity, editorial, etc - work, and how TV drives other media within a multimedia campaign.

As a medium that generates response but isn't always the response capturer, we depend on this sort of robust analysis to give TV the credit it deserves. That is why we have just agreed to be the main sponsor of these awards for the next two years as well. Congratulations to all tonight's winners, and I hope you're all already compiling the evidence to write the entries for next year.

Thinkbox is here to help customers use TV more successfully. We can help you keep up with TV's growth through new platforms and new formats. Our major research projects - such as the Engagement Study, due for completion at the end of this year - will add to everyone's understanding of how people watch TV and what grabs them.

Do visit our fab website, www.thinkbox.tv, which has a wealth of facts, case studies and advice. But if you need more specific and personal advice, or would like a bespoke workshop or training session, please email us at info@thinkbox.tv or phone us on 020 3102 5100, and we will do everything we can to help.

TV is definitely changing, like all media, but we're all starting to realise that these changes are for the better. In fact, TV is in a brilliant place to grab the digital future, and we hope advertisers will come with us on this exciting journey.

- Tess Alps, chief executive, Thinkbox


WARC, the Official Publisher for the IPA Effectiveness Awards, acts as a knowledge store for the industry and ensures that the most effective campaigns continue to provide inspiration for the winners of the future. WARC.com contains the complete archive of winners from 1980 to 2005, easily searchable by campaign objective, brand or product category, while the "Advertising Works" series showcases the award winners in print.

As the leading supplier of information, knowledge, insight and data to the global marketing, advertising, media and research communities, WARC is committed to providing the latest information and cutting-edge thinking across all areas of marketing communications, focusing firmly on the promotion of best practice, effectiveness and efficiency.

WARC.com is an unparalleled source of online intelligence. A database with more than 25,000 articles, case studies, data, research and conference papers from more than 30 international sources, WARC.com covers all areas of marketing communications and marketing news. With a new look website released in August 2006, WARC.com is now even easier to navigate. For more information, visit www.warc.com.


Millward Brown is delighted to continue its sponsorship of the IPA Effectiveness Awards into 2006.

One of the world's top ten marketing research organisations, Millward Brown is recognised as a leading authority on advertising, marketing communications, media, and brand equity research. Through the use of an integrated suite of validated research techniques - both qualitative and quantitative - Millward Brown helps clients build strong brands and services.

Millward Brown has more than 70 offices in 42 countries and is part of Kantar, WPP's insight, information and consultancy arm.

At Millward Brown, whatever the business issue, we always focus on the same set of numbers - the ones that appear on your bottom line.

For more information, visit www.millwardbrown.com.


Xtreme Information is the world's leading provider of global advertising and marketing intelligence. We supply both agencies and client organisations with essential insight into competitor advertising activity, communications strategies and expenditure.

Over the past 20 years, we have built up the world's largest archive of UK and international advertising and developed an unrivalled portfolio of services. This now includes our new DM showcase "Direct", and "Contagious", our award-winning review of non-traditional marketing.

We work continuously with our clients in their day-to-day business, whether they are preparing for a pitch, monitoring competitor activity, or developing new campaigns.

It is because of our ongoing relationships with agencies in the UK that we are proud to be a sponsor of the 2006 IPA Effectiveness Awards. For more information, visit www.xtremeinformation.com.


Campaign, dubbed the bible of the advertising industry, is proud to be a sponsor of the IPA Advertising Effectiveness Awards.

The UK's leading media, marketing and advertising magazine, Campaign has been championing excellence in the communications industry since it launched in 1968. Its editorial remit has broadened over the years to embrace not only advertising creativity but the media business, direct marketing sector and also the burgeoning digital arena.

Campaign aims to inform, stimulate and provoke, but it also recognises the business imperatives that drive communications strategies, so a keen business understanding underpins the entire editorial approach.

And as the communications industry has steadily become a global business, Campaign's international coverage and reach have grown to reflect this larger canvas.

With several bespoke editions in key emerging advertising markets, Campaign is becoming an international brand in its own right.

Campaign also remains the only fully paid-for title in its field.

For more information, visit www.brandrepublic.com.


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