Feature

IPA Effectiveness Awards 2007: Regional Effectiveness Agency of the Year - Sponsored by Thinkbox

BDH\TBWA
Founded: 1964
Staff: 70
Gross income: £7.5 million (source: Companies House)
Key personnel
Chief executive: Robert Harwood-Matthews
Planning directors: Rebecca Ashley, Lorna Hawtin
Strategic analysis director: Peter Harris

As one of the best-known ad agencies outside London, BDH\TBWA made its mark in the 80s for brands such as Silentnight and is known for its strong retail heritage. Winning the Regional Effectiveness Agency of the Year Award is a fitting accolade for BDH\TBWA, which has proved it can produce effective, prize-winning work. It has entered the competition ever since it began in 1980, landing a second prize in the first ever contest with its work for Whitegates Estate Agency.

This year, the agency triumphed for consistently demonstrating how it achieved standout in its campaigns for Brother UK and PZ Cussons. Its work for Brother, which scooped a Silver, enabled the brand to get noticed in what was a competitive environment by identifying an audience overlooked by competitors. The agency's campaign for Original Source, also awarded a Silver, increased awareness in a tough market without compromising the brand's cult status. With Carex, BDH\TBWA has ensured the brand has remained the undisputed market leader in its category.

This prestigious award will be a deserved boost for BDH\TBWA which, under the watch of new chief executive Robert Harwood-Matthews, has seen a number of management changes. It is an appropriate tribute to an agency that has continually demonstrated a true commitment to effectiveness.

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