Feature

IPA Effectiveness Awards 2007: Scottish Effectiveness Agency of the Year - Sponsored by Thinkbox

THE UNION
Founded: 1996
Staff: 50
Gross income: n/s
Key personnel
Managing director: Ian McAteer
Creative director: Andrew Lindsay
Planning and research director: Mark Reid

Winning the Scottish Effectiveness Agency of the Year Award seems apt for an agency whose CEO and co-founder, Ian McAteer, is well-known for championing the quality and excellence of the Scottish ad industry, not just within the marketing communications industry, but also to the wider business and political arena.

This year, The Union has won for its impressive work for the Scottish Executive and Historic Scotland. With a strong strategy and powerful creative, its campaign dealing with the sensitive subject of organ donation was awarded a Gold. Increasing numbers of Scottish people signed up as a result, illustrating that advertising is not just about commercial success, but can, quite literally in this case, mean the difference between life and death.

Work for Historic Scotland was similarly successful, engaging with the public to generate renewed interest in Scotland's past, and precipitating the highest growth rate in visitors to the country's historical buildings for many years.

Since opening its doors in 1996, this Edinburgh-based agency has won many industry awards for delivering impactful campaigns that work - a dedication to effectiveness that has been clearly demonstrated in this year's Awards entries.

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