IPA kicks off award for training programmes

The IPA is launching a new competition along similar lines to its

Effectiveness Awards as part of efforts to convince outsiders that the

industry is taking training and development seriously.



Agencies and individuals will be able to enter the awards which will

honour a wide range of successful training initiatives.



These could include anything from a programme to help staff learn new

skills in the wake of an agency merger or an account manager who has had

to brush up their media knowledge.



The competition is open to the 42 IPA member agencies whose training

levels have met its Continuous Professional Development standard and

their 3,000 staff.



Gary Duckworth, the chairman of the IPA's training and development

committee, said: "These awards can be entered by anybody whatever their

experience, be it six months or 20 years."



The winners will be chosen from a judging panel of industry figures

chaired by Adrian Vickers, the Abbott Mead Vickers BBDO founding partner

and the IPA's honourary secretary.



Launching the awards this week, Bruce Haines, the IPA president, said

they reflected the "explosive growth" in professional development. He

added: "The bar has been raised on professional standards across the

industry."



Ann Murray Chatterton, the IPA's director of training and development,

said: "No professional qualifications are needed to enter the ad

industry and that's not necessarily a bad thing because its greatest

asset is the diversity of its people. But equally we need to demonstrate

that they have the professional training."



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