Adam Crozier, the Royal Mail chief executive and former Saatchi & Saatchi senior manager, Sly Bailey, the Trinity Mirror Group chief executive, and Caroline Marshall, the editor of Campaign, are included on the two panels made up of clients and industry representatives. Sir Niall Fitzgerald, Unilever's chairman, is the overall chairman of the judges. The convenor is Alison Hoad, the Campbell Doyle Dye managing director.
The industry panel will ensure entries fulfil the competition's basic requirements before being presented to the client judges.
The client judges also include: Bernard Balderston, Procter & Gamble's associate director of UK media, Karen Crowshaw, the head of HR products at Halifax Bank of Scotland, Jon Florsheim, Sky's managing director for sales, marketing and interactive, Ben Hughes, Financial Times' worldwide ad director, Tim Kaner, Sony Europe's director of marketing communications, Amanda Mackenzie, BT's director of marketing services and public relations, Scott Morrison, the Levi's marketing manager, Andrew Nebel, the Barnardo's UK director of marketing and communications, Nick Ratcliffe, the Mercedes marketing director, Syl Saller, Diageo's UK marketing director, and Miles Templeman, the chairman of Eldridge Pope.
The industry panel includes: John Bartle, a founding partner of Bartle Bogle Hegarty, Will Collin, a Naked partner, Wendy Gordon, a partner of the research company Acacia Avenue, Glenn Granger, an Accenture associate partner, Mike Hall, the chief executive of Hall & Partners, Roger Ingham, the managing director of Data Alive, Iain Jacob, the Starcom MediaVest chief executive, Nigel Jones, the chief executive of Claydon Heeley Jones Mason, Mark Ritson, the London Business School assistant professor, Roderick White, the Admap editor, Bob Willott, the editor of Marketing Services Financial Intelligence, and Joe Yasin, a Planning Business founder.