IPA proposes poster ban near schools

In a bid to pre-empt the Government heath White Paper, the IPA Outdoor committee is proposing to ban junk food posters near schools.

The committee meets next week, when members will be asked to consider imposing the voluntary restriction, which would mirror one previously imposed for tobacco products. This prohibited ads for tobacco products from being put up within 200 metres of schools.

The logistics of a voluntary restriction would not be complicated - all agencies have planning tools, listing the location of poster sites and their proximity to public buildings.

Paul Shearring, the Poster Publicity managing director and the chairman of the IPA's Outdoor committee, confirmed this was one of several options under consideration.

Because posters are not sold by daypart, the IPA hopes that the move would circumvent a total Government ban, which has the potential to cost the industry more than £60 million.

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