IPA reveals Effectiveness Awards shortlist

LONDON - There have been 42 entries from 28 agencies for the 2007 IPA Effectiveness Awards (agencies with incomes up to £20 million), for brands including Coca Cola Zero, Weetabix and Tesco.

Coke Zero... shortlisted
Coke Zero... shortlisted
13 entries were received from London, 6 from Scotland, 3 from the regions and 1 from Wales. The awards, which are sponsored by Campaign, Thinkbox, WARC and Royal Mail, will be held in Edinburgh on November 13.

Entries to the 2007 IPA Effectiveness Awards

Aqua Optima by BJL Group - ‘How crystal clear thinking stopped a drought'.

Army Cadet Force, by Golley Slater & Partners - ‘In the naughty noughties, who's going to look after the kids?'

Brother by BDH\TBWA - ‘Taking on the big boys by thinking small'.

BT Total Broadband (Northern Ireland) by AV Browne Advertising - ‘BTNI makes a Broadband ‘Connection' with the local market'.

Carex by BDH\TBWA - ‘The same old story? Why the best long- term advertising doesn't always have to tell the same old story'.

Child Protection on the Internet, Home Office, by Profero - ‘How advertising changed the attitudes of a generation to make them safer'.

Churchill Square shopping centre by Tomlin Bean Associates - ‘Destination marketing in Brighton'.

‘Coca-Cola' Zero by Vallance Carruthers Coleman Priest and Vizeum UK - ‘A new product launch without the downside'.

Cornwall Enterprise by Golley Slater & Partners - ‘Breathing life back into Cornwall'.

Curanail (Galderma) by Austin West Media - ‘Defeating the criminals'.

Direct Payment by Miles Calcraft Briginshaw Duffy - ‘Giving it to you straight'.

E4 Skins by 4 Creative - ‘How generation "Why should I care?'' came to care about E4's Skins'.

Erskine by The Bridge - 'On the offensive. How marketing helped Erskine increase its relevance'.

First ScotRail by Feather Brooksbank - ‘From tiny acorns great oaks may grow'.

Glasgow City by Feather Brooksbank - ‘Glasgow: Scotland with style'.

Hastings Hotels by AV Browne Advertising - ‘Battle of Hastings 2005-2006'.

Historic Scotland by The Union Advertising Agency - ‘Blasts from the past - bringing history to life for historic Scotland'.

IRN-BRU by The Leith Agency - ‘How David took on Goliath (wearing a big cuckoo suit)'.

Knife Crime, Police Service of Northern Ireland, by Genesis - ‘Knife crime: How advertising can impact on the marginalised of society'.

Magners by Media Planning Group - ‘The Magners Effect'.

National Trust by AV Browne Advertising - ‘Go Enjoy!'

Northern Bank by Navigator Blue - ‘Re: generations - The revitalising journey of a financial services brand'.

Organ Donation, Scottish Executive by The Union Advertising Agency - ‘Life after death - the difficult business of signing people up for organ donation'.

Original Source by BDH\TBWA - ‘It takes 2,997 words to make one zesty case study for original source'.

P&O Cruises by Miles Calcraft Briginshaw Duffy - ‘Filling ships'.

P&O Ferries by Media Planning Group and Designate Communications LLP - ‘How P&O got its customers back on board'.

Pilkington Activ by BJL Group - ‘Johnny Nash and his crystal ball'.

Police Community Support Officers by Manning Gottlieb OMD - ‘Plastic policemen? How ad-funded programming helped change perceptions of Police Community Support Officers'.

The Police Service of Northern Ireland by AV Browne Advertising - ‘The changing face of the PSNI'.

Pomegreat by Feather Brooksbank - ‘Pommebloodybrilliant'.

Road Safety Campaign, Road Safety Authority (Republic of Ireland) and the Department of the Environment (Northern Ireland) Road Safety Campaign by Lyle Bailie International - ‘Pay attention - or pay the price'.

Ryvita Minis, Mortimer Whitaker O'Sullivan Advertising - ‘How the Ryita ‘Big taste mini waist' campaign featuring Fern Britton created larger than expected benefits for Ryvita'.

Scottish Executive by The Leith Agency - ‘Continuing the fight against drug dealers'.

Stop Attacks, Northern Ireland Fire and Rescue Service, by Ardmore Advertising - ‘We're the target, you're the victim'.

Subway Stores by Frame Agency and MediaCom - ‘Subway on a roll'.

Tesco Green Clubcard by EHS Brann - ‘Rewarding the Green Consumer'.

The Big Plus by The Bridge - ‘The Big Plus: Improving Scotland's literacy and numeracy skills'.

The Irish News by Navigator Blue - ‘First for jobs'.

Translink Metro by Navigator Blue - ‘Driven: A success story'.

Trident, Metropolitan Police Service by Miles Calcraft Briginshaw Duffy - ‘Making a small budget go a long way'.

Waitrose by Miles Calcraft Briginshaw Duffy - ‘David vs Goliath: The rematch'.

Weetabix by WCRS - ‘The Weetabix week: Turning a barrier into a benefit'.


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