IPA’s Circus warns shops to check BBC actors’ contracts

The row over the use of ex-EastEnders actors in a BT commercial has provoked a fresh warning this week to agencies to make sure they avoid the risk of a writ from the BBC when using TV actors for advertising.

The row over the use of ex-EastEnders actors in a BT commercial has

provoked a fresh warning this week to agencies to make sure they avoid

the risk of a writ from the BBC when using TV actors for

advertising.



The latest advice comes from the Institute of Practitioners in

Advertising and follows a letter sent to agencies by the BBC reminding

them of the dangers of copyright infringement, or passing off.



The BBC is reiterating its hardline policy after settling its dispute

with BT and Abbott Mead Vickers BBDO. It had threatened action over a BT

commercial in its ’friends and family’ series, which features former

EastEnders stars arranging a cast reunion.



Its letter says BBC actors cannot use the characters they play in TV

productions for advertising purposes without permission.



It also warns agencies that they risk legal action for copyright

infringement, or passing off, by producing a commercial that adopts a

BBC programme format.



Philip Circus, the IPA’s legal affairs director, said: ’Agencies using

BBC actors must make sure they are not breaking their contracts.’



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content