iPad mini "front pages" by TBWA\Media Arts Lab

TBWA\Media Arts Lab has created a print campaign for Apple's iPad mini. It features an image of an actual-sized iPad mini in the corner of a magazine's back cover showing the same image that's on the front cover.

The ads have run in Time, Marie Claire, Women's Health, The New Yorker, Entertainment Weekly and Business Week. They were created by Melinda Keough, Paul Wysocan and Joe Fotheringham. The photographer was Andy Bettles.