IPC adds inventory to Media Trader’s availability service

Media Trader, the online media planning service launched by MediaTel just weeks ago, has signed up magazine giant IPC to include its inventory on the website.

Media Trader, the online media planning service launched by

MediaTel just weeks ago, has signed up magazine giant IPC to include its

inventory on the website.



IPC becomes the 40th media owner to register its advertising

availability on the site. Others include Carlton, TDI, Pearl & Dean and

Gruner & Jahr.



Media Trader has also announced that, from this week, it will offer WAP

access to the site. This will enable agency users to view the five most

recent offers from media owners and respond to those owners

directly.



Users will also receive alerts announcing the latest offers.



Ralph Simpson, commercial director of MediaTel, said: ’With our instant

audience of more than 2,000 regular users, Media Trader is shaping up to

be the UK’s number one media trading website.’



However, Media Trader is at present an availability service only, unlike

rival site iMediapoint. com, which offers online trading. Media Trader

plans to offer online trading in the near future.



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