IPC Media, the publisher of Ideal Home, is claiming that the supplement has the largest-area page size to date created in the home interest sector.
The 36-page supplement uses the large page format to highlight colour samples, accessories and detailed steps outlining how readers can create the look of a room.
Ideal Home is on sale on March 1, priced at £2.90.
Susan Rose, editor of Ideal Home, said: "Ideal Home is the market-leading title and I felt it was time we broke the mould with a truly innovative and original offering."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.