IPC Connect hands Roose & Partners £5m creative work

IPC Connect, the women's weeklies division of IPC Media, has

appointed Roose & Partners to handle its £5 million creative


The agency beat Leith London, Banks Hoggins O'Shea/ FCB and St Luke's to

the account in a pitch run through the AAR. St Luke's handled the Woman

and Woman's Own account. The pitch was run by Sam Phillips, the

marketing director of IPC Connect, who was looking for one agency to

help increase circulation figures.

Roose will work on building the profile of magazines including Now,

Chat, Woman and the recently launched Your Life. The IPC titles are

facing competition from rivals such as H Bauer's Bella.

IPC Connect's titles are performing well in advertising revenue terms,

seeing a year-on-year increase of 18 per cent for the year to


Leith London will continue to handle the account for the IPC title Marie

Claire. IPC Connect's media agency, MediaCom, is unaffected by the

creative review.

IPC Connect is attempting to boost its magazines with a series of


It plans to roll out 32 over the next year with the first being a

Woman's Weekly fiction title and a Chat Juicy Fiction magazine.

St Luke's "advice for life" campaign for the Woman and Woman's Own

magazines led to dual purchasing of the titles increasing by 5 per cent.