IPC Connect, the women’s weeklies group, is targeting dotcom
advertisers through Talk2Women.com.
The site is an advertising marketing tool that provides data on each
magazine, the women’s market in general and ad opportunities.
It features an online response mechanism through which an advertiser can
supply details about its company, the media it normally uses and its
marketing budget. This will provide the online sales team with
sufficient background to make a pitch.
Senior ad marketing executive Caroline Melville said the site was
initiated because of the huge proliferation of dotcoms, which are hard
to reach through traditional sales contacts.
Melville said that although titles such as Chat may seem an unusual
medium for dotcom advertisers, ’Nearly two in three of our readers
bought something by mail order last year, so shopping on the net is a