- IPC's chief executive Mike Matthew has created the new position of director of advertisement sales across IPC's entire portfolio, and has appointed Georgina Crace to the role.
Crace, until now the ad sales director of IPC's SouthBank Publishing Group, has been charged with creating a unified IPC sales force with a clear and common strategy to sell to existing and new clients. She will look at developing business partnerships and generating new revenue streams from the group's magazine portfolio.
Matthew said: "When Georgina joined us from Express Newspapers in 1995, she brought a new way of thinking to the SouthBank ad sales team and has been instrumental in implementing a number of groundbreaking initiatives."
Crace, who was responsible for setting up the specialist advertising unit, SouthBank Solutions, last year, is keen to create a more flexible and accessible sales force to maximise advertising opportunities within IPC. She said: "We have such strengths in our individual publishing groups, but we really do need to look at how we face our customers. There are examples where the unification of resources has been highly successful, and there are a number of areas where portfolio focus will drive additional revenue."
Crace takes up her new position from 28 September and will report to IPC board director Sly Bailey. Ad directors across the five groups report to Crace, as well as Philippa Stuart, who is the marketing director, advertising. A replacement will be sought for Crace's SouthBank role.