IPC Electric picks Delaney Lund for launch task

IPC has appointed Delaney Lund Knox Warren to the pounds 4.5 million task of launching its web venture, IPC Electric.

IPC has appointed Delaney Lund Knox Warren to the pounds 4.5

million task of launching its web venture, IPC Electric.



Delaney Lund won the account following a four-way pitch against Abbott

Mead Vickers BBDO, WCRS and D’Arcy. The agency will create the launch

campaign for a new women’s network, which goes live in the next two to

three months.



Delaney Lund will work alongside Walker Media, which picked up the media

account in August. IPC Electric is Delaney Lund’s second piece of

business from the IPC Group - the agency was appointed in May 1998 to

work on IPC tx, the TV weeklies group.



Lucy Scott, the marketing director of IPC Electric, said: ’Delaney Lund

Knox Warren’s understanding of our business strategy and the quality of

its team gave us the confidence that it is the right partner for us to

develop market leading solutions for women on the web.’



IPC Electric is Delaney Lund’s second win since it opted out of the

merger with Banks Hoggins O’Shea FCB last month. The agency had

originally pitched as Delaney Fletcher Bozell, when IPC Electric kicked

off the review in August.



The account will be housed within Delaney Lund’s new division for

internet companies. Simon Andrews, the former director of strategy for

the True North-owned interactive agency, modem media.poppe tyson, will

be managing director of the group, which is called eBrands@Delaney Lund

Knox Warren.



Tom Knox, a partner at Delaney Lund, said: ’It’s a real vote of

confidence from an existing client to give us more business, and it

obviously gives us a great sense of momentum. It’s exactly the sort of

client we want to be associated with because they are doing something

new.’



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