IPC Electric ad manager Neil Perkin is to head ad sales across all
digital platforms in a new role as IPC Media digital ad director.
He will be responsible for generating advertising and sponsorship
revenue from IPC’s websites - BeMe, UnmissableTV, UpLoaded and NME.com -
as well as IPC’s entry into WAP technology and interactive digital
television and radio.
In his new role, Perkin reports to IPC Advertising managing director
Georgina Crace. However, he will have a dotted-line reporting link to
IPC Electric operations director Kevin Kerrigan.
Perkin will manage a sales team of 16 staff, half of which have yet to
They will work closely with IPC Electric’s business development team -
headed by Rebecca Miskin - which is responsible for e-commerce and
content provision deals.
Perkin joined IPC five years ago as a senior sales executive in the home
interest group. He was promoted to advertisement manager on Homes &
Gardens and Living etc, before moving to IPC Electric.
Commenting on the appointment, Crace said: ’We are facing an enormous
number of challenges - to embed our new-media operation, realise the
potential of new advertising formats and maximise our multimedia
offering. Neil has proved he is the best candidate to face these
IPC Media claims UnmissableTV, which launched in December, attracted
112,000 visitors in May. The site is now available via WAP mobile
It has also been announced that NME.com has struck a deal to provide Yes
TV with five concerts from its NME Premier Shows series.
The concerts - featuring Elastica, Embrace, Shack, Muse and Ash - will
have interactive elements.