IPC kicks off review for Look magazine

Look magazine, the weekly high-street fashion title owned by IPC Media, is reviewing its £2 million advertising account.

Look magazine... ad review
Look magazine... ad review

The publisher has approached agencies to pitch for the business, having parted company with the previous incumbent, Grey London, a year ago.

Grey was first appointed to the business in 2008, when it won the account from Hurrell Moseley Dawson & Grimmer. The agency beat Karmarama, Mother and CDP to the account.

The brand’s most recent TV campaign, by Grey, shows a flickering montage of clothes and accessories from the magazine. The ad was designed to reinforce Look’s market position as an authority on high-street fashion.

HMDG handled the advertising for the title’s £18 million launch campaign in 2007 since when the magazine has built a circulation of 313,358.

Despite the downturn, competition in the women’s magazine sector remains fierce, especially with the success of weekly free title Stylist.

Topics

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus