Total Horse will aim to provide practical features on training, equipment, nutrition and first aid, with competitions in each issue.
The title is on sale from this week with a cover price of £3. Its launch will be backed by advertising across IPC titles including Country Life, Horse & Hound, Eventing and Horse.
Simon Hare, publisher of Total Horse, said: "Total Horse aims to give the ever-increasing audience of aspiring riders a really practical guide to riding and owning."
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