BBC Worldwide has poached Jane Bruton, the editor of IPC Media's
Livingetc, to become the new editor of Eve.
Bruton fills the gap left by the launch editor Gill Hudson's decision to
take a magazine development position within BBC Worldwide. Hudson, who
announced her departure in October, was the second senior figure to
leave the magazine last year. The launch publisher, Justine Southall,
joined The National Magazine Company in June, fuelling speculation that
the title was in trouble. Eve's circulation is expected to dip in the
July to December ABC results released next month.
Bruton has edited Livingetc since July 1998 and raised the circulation
to close to 100,000 before seeing sales settle back down to 90,701 in
the summer ABC results. She was previously special projects editor at
"Eve is one of the few magazines on the newsstands that has tried to do
anything new and different and that's something I'm going to run with,"
Bruton will be joined by the sales director at NatMags' Good
Housekeeping, Amanda Pitt, who has been brought in as Eve's first
dedicated ad director.