IPC Media's Bruton leaves Livingetc for editor's role on Eve.[

BBC Worldwide has poached Jane Bruton, the editor of IPC Media's

Livingetc, to become the new editor of Eve.



Bruton fills the gap left by the launch editor Gill Hudson's decision to

take a magazine development position within BBC Worldwide. Hudson, who

announced her departure in October, was the second senior figure to

leave the magazine last year. The launch publisher, Justine Southall,

joined The National Magazine Company in June, fuelling speculation that

the title was in trouble. Eve's circulation is expected to dip in the

July to December ABC results released next month.



Bruton has edited Livingetc since July 1998 and raised the circulation

to close to 100,000 before seeing sales settle back down to 90,701 in

the summer ABC results. She was previously special projects editor at

IPC.



"Eve is one of the few magazines on the newsstands that has tried to do

anything new and different and that's something I'm going to run with,"

Bruton said.



Bruton will be joined by the sales director at NatMags' Good

Housekeeping, Amanda Pitt, who has been brought in as Eve's first

dedicated ad director.



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