IPC picks teams for Electric site

IPC Electric has appointed commercial and marketing teams for its new women’s website.

IPC Electric has appointed commercial and marketing teams for its

new women’s website.

The magazine giant will not reveal a date for the launch although

marketing director Lucie Scott claimed that ’plans are well under


A roadshow to drum up online advertising and sponsorship revenue is to

be taken out to media buyers ’in the near future,’ but e-commerce will

be the main revenue generator for the site.

Scott isn’t revealing which categories of products and services are

being targeted. ’We will be covering a wide variety. Some may be

’vanilla’ products without a strong retail brand, for example CDs, which

will carry the IPC Electric brand,’ she said.

Nick Wakefield has been appointed sales manager responsible for all

revenue streams including advertising, sponsorship and e-commerce. He

joins from The Mail on Sunday where he was an agency sales executive,

and reports to commercial director Julian Hardy.

Reporting to Wakefield are two business development manager appointments

- Justin Lello and Cathy Bryan. Lello joins from Capital Radio’s Capital

Interactive, which was set up by Hardy. Bryan joins from Informed

Sources, a strategic new-media consultancy. Both will assist Wakefield

in developing e-commerce and content partnerships.

Alison Thomas has been poached from Vauxhall where she was

communications manager for the Corsa and Tigra brands. She takes on the

role of senior marketing manager and will assist Scott in developing the

Electric brand and marketing its services to users, initially across the

women’s network.

Scott wouldn’t comment on the branding of the women’s site, but she said

it will take content from IPC’s range of women’s magazines and will be

’rich in interactivity and entertainment’.

Electric was set up as a separate company within IPC last month with a

pounds 25 million budget to develop new websites in the five areas where

IPC has strong magazines brands - women, music, lads, homes and sport

and leisure.

IPC is hoping to build on existing web successes such as the Country

Living site, the Loaded site, Uploaded, and music site nme.com. The

latter is offering a free internet access and webmail service which was

launched with a covermounted CD on the 25 September issue of NME.


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