IPC Magazines is set for two magazine launches this year in the
women’s monthly and men’s lifestyle market. The confirmations come as
IPC faces a testing six months in which it must turn around lacklustre
circulation figures reported this week for its core monthly titles,
Marie Claire, Options and Woman’s Journal.
Chris Boyd, managing director of the SouthBank Group, has stated that
there is a project ’in an advanced stage of development’ in the women’s
monthly sector which, if approved by the board, will be launched in
early autumn. It is likely target middle youth, a market which was
established by Emap Elan’s Red launch in January.
Meanwhile, Andy McDuff, managing director for music and sport at IPC,
confirmed that he is looking to launch a men’s lifestyle title, which
will target FHM’s market in the second half of this year (Campaign, 6
There was a 5 per cent increase year on year in the number of titles
reporting ABCs, with a total of 585 consumer magazines listed. The
sector continues to grow, with overall year-on-year circulation up 2.7
per cent to 48,854,844 (excluding customer magazines). The three highest
circulation increases year on year were posted by Emap Metro’s FHM, up
76 per cent, BBC Magazines’ Top of The Pops, up 71 per cent, and Emap
Elan’s Smash Hits, up 62 per cent.
IPC’s What’s On TV continues to be the best-selling magazine with a
circulation of 1,694,276, up just over 1 per cent year on year, but down
period on period by half a per cent. However, with the exception of BBC
Magazines’ Radio Times, all paid-for TV titles were down period on
period, with publishers blaming the loss on the growing number of free
TV listings supplements in newspapers.
Separately, Terry Mansfield, managing director of the National Magazine
Company, has revealed that a parenting magazine will be piloted in May,
code-named Project P.
ABC round-up, p10.