IPC ramps up mobile investment

IPC Media has unveiled 24 mobile-optimised sites for a range of its consumer titles including flagship brands Marie Claire, Woman & Home, NME and Nuts.

IPC: ramps up mobile investment
IPC: ramps up mobile investment

Consumers will now be able to browse magazine content optimised specifically for their mobile phones, which the publisher describes as a "vital channel", by technology group IPC Digital.

IPC Digital programme director Tara Hamilton-Whitaker said consumption of IPC websites on smart-phones is "already significant".

She said: "Through an optimised web experience, targeted at a 3.5-inch screen, engagement levels sky rocket."

The range of IPC brands means consumers will be able to access content from news to real life articles, technology reviews, celebrity and product galleries as well as follow recipes.

IPC Media head of mobile Miles Ross said: "Mobile advertising is growing rapidly and these new sites will enable IPC to offer a unique audience across this medium."

The media group said that it would be unveiling more mobile sites and content in the coming months.

The move follows IPC creating the new role of head of mobile advertising, with Mike Newcombe taking up the role last week.

Free-to-access mobile-optimised sites have been created for:

  • Country Life
  • Cycling Weekly
  • Decanter
  • Golf Monthly
  • GoodToKnow
  • House to Home
  • Marie Claire
  • Motor Boats Monthly
  • MotorBoat & Yachting
  • NME
  • Nuts
  • Now
  • Practical Boat Owner
  • Shooting Gazette
  • Shooting Times
  • Shooting UK
  • Sporting Gun
  • The Field
  • Volksworld
  • What Digital Camera
  • Woman & Home
  • YBW
  • Yachting Monthly
  • Yachting World

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