IPC to seek creative shop for Southbank magazine portfolio

- IPC Southbank is looking for advertising agencies to work across its portfolio of titles, which include Nova, Marie Claire, Woman's Journal and Ideal Home.

- IPC Southbank is looking for advertising agencies to work across its portfolio of titles, which include Nova, Marie Claire, Woman's Journal and Ideal Home.

The agency hunt is due to begin over the next few weeks, although it is still to be decided whether a single agency should work across the entire range of magazines. An alternative would be to appoint separate specialist agencies for the division's fashion, women's interests, and home interest titles.

"We need a creative agency working with us," IPC Southbank's strategic marketing director, Helen Farquhar, said. "Whether one agency will be sufficient is something we still need to decide."

The review will not affect Southbank's media planning and buying agency, MediaCom TMB.



Topics