IPC Magazines is seeking the first roster agency for its TV
weeklies group since the deregulation of television listings in 1991. It
has drawn up a shortlist of four to pitch for the account.
The winning agency will work on an aggressive ad campaign for TV Times,
which has experienced lacklustre sales in the competitive TV weeklies
market. It is also likely that the agency will take on creative work for
other titles within the TV weeklies group.
Sly Grice, managing director of IPC’s TV weeklies group, said the
campaign- which is scheduled to break in the autumn - could extend to
television for the first time since 1991.
She added: ’This is part of the long-term development plan for TV Times
and we are looking to establish a long-term relationship with a creative
agency.’ IPC’s in-house team, Creative Solutions, will continue to work
with the appointed agency