IPC Magazines is dispensing with three of its titles in the first
spring clean of its portfolio following a management buyout earlier in
Two publications will be axed: GMTV magazine, a joint venture with the
contract publisher, the Publishing Team, and Vox, a monthly music
IPC is also suspending publication of the monthly football title,
GMTV, launched in May 1997 as a spin-off from the ITV programme, was the
first foray by IPC into customer magazine publishing but sales have been
Julia Porter, IPC magazines business enterprises director, said: ’We’ve
learned it’s possible to produce a magazine format based on a TV
programme, and vice-versa, but the dynamics are different.’
The decision to close GMTV comes just a week after the Independent
Television Commission relaxed its rules on masthead programming. Its
last issue will appear in June.
IPC is to drop Vox from its beleaguered music portfolio in which all
titles are suffering from falling circulations. Vox, which was launched
in 1990 as a monthly version of NME, suffered a dramatic 31 per cent
decline in circulation to 55,042 (July-December 1997).
IPC is understood to be in talks over the sale of Goal.