IPC Southbank is stepping up its advertising sales activity by
hiring ad managers for Nova, Marie Claire, Marie Claire Health & Beauty
and Woman’s Journal and building a team to pull in big-spending beauty
Ex-Radio Times head of client sales Georgia Lacey will head the
five-strong business development unit, designed to target beauty clients
such as Estee Lauder, Chanel and Clarins.
In addition, the team will court companies in the travel, motor and food
sectors. Lacey will also target the clients’ media agencies.
The accounts are not large enough to be handled by IPC’s central sales
unit but are important to Southbank.
Ad director Clare Dove explained: ’We need to be wholly customer
focused. The unit will work with IPC Solutions in offering innovative
ideas to clients.’
In separate move, IPC Southbank has created a separate sales team for
Marie Claire Health & Beauty in anticipation of an increase in its
frequency from bi-monthly to monthly.
The team will be managed by Lara Anderson, assisted by Kate Thurwell and
Lisa James. Hair, previously part of the young women’s group, will also
be sold by Anderson’s team.
Marie Claire has also taken on a new ad manager to replace Becky Gee who
recently defected to rival publisher Gruner & Jahr.
Dove said she had pulled off a coup in luring Jane Reynolds from G&J
where she was ad manager of Best.
Nova, due out this spring, has recruited Jacqui Greaves as ad manager
from Emap Elan. Marie Claire’s fashion manager Laura Makin has been
promoted to ad manager on Woman’s Journal.
A new advertisement manager is also being recruited to work across 19,
Mizz and a possible launch title.