In a one-off trial, IPC Country and Leisure has published a
magazine devoted to football memorabilia.
If Football Collector is successful, it will be published on a regular
The magazine made its debut on 18 May with a 35,000 print run and a
cover price of pounds 2.95. IPC is hoping to sell 14,000 to 15,000
Of Football Collector’s 100 pages, 20 are devoted to advertising.
Advertisers include specialists such as football programme sellers as
well as home shopping sites such as QXL and eBay.
The ads were sold by IPC Country and Leisure’s hobbies team, which also
sells Stamp Magazine, under the direction of hobbies and outdoor
publisher Paul Cheal. Sales leads were provided by the World Soccer
The trial of Football Collector is timed to coincide with interest in
the subject generated by the FA Cup final and Euro 2000.
The magazine will cover all areas of football memorabilia, including the
collecting of programmes, ticket stubs, magazines, autographs, cigarette
cards and coins. There is a special feature on Manchester United
European Cup collectables.
Editor Steve Fairclough said: ’David Beckham’s boots recently sold for
pounds 13,500 and Bobby Moore’s spare shirt from the 1966 World Cup went
for a staggering pounds 44,000. Interest in football memorabilia has
never been stronger and we estimate that pounds 15 million worth of
hidden gems are sitting in lofts and garages.’