- IPC Magazines revealed new identities for its five publishing companies this week and the launch of two new ad sales departments just over a year after its management buyout.
Each of the companies will have revenue, ABC and launch targets, and will seek to be more flexible and dynamic in their approach to the increasingly competitive magazine market.
Some of the groups have radically changed their identities, including TV Weeklies Group, which has rebranded itself tx, and Women's Weeklies which will now be known as IPC Connect.
The other three publishing groups, SouthBank, Country and Leisure and Music and Sport have left their division names largely unchanged, but adopted a suitable logo to reflect their magazines. Country and Leisure however, will now be know as IPC Country & Leisure Media to reflect the company's increasing involvement with new media and exhibitions.
Georgina Crace, IPC's ad sales director has created IPC Solutions and IPC Central Sales to expand IPC's existing sales functions. Solutions, which will provide catered advertising opportunities for advertisers, has been created following the success of the IPC SouthBank Solutions pilot and will be headed up by Keith Parkman, who was innovator sales director. Central will be led by Karl Marsden, former SouthBank Group sales manager, and will try to leverage existing and new advertising budgets from significant advertisers across IPC's portfolio.